Kim Kardashian
is the producer of The Spin Crowd, a reality television show about Command PR, a New York City public relations firm, run by Jonathan Cheban and Simon Huck. The show follows them as they settle into their new offices in Los Angeles. Kardashian is friends with both, specifically Cheban, and frequently appears on her reality shows. She also appeared at the 2010 MTV VMAs on September 12, 2010. Kim Kardashian also appeared in and was the subject and judge of a task on the ninth episode of Season 10 of The Apprentice in 2010; the two teams had to create an in-store display for her new perfume line, to be sold at Perfumania.
Kim Kardashian, Kourtney, and Khloé wrote an autobiography entitled Kardashian Konfidential. The book was released in stores on November 23, 2010.
In December 2010, Kim Kardashian filmed a music video for a song titled "Jam (Turn It Up)," the video was directed by Hype Williams; Kanye West makes a cameo in the video. Kardashian premiered the song during a New Year's Eve party at TAO Las Vegas on December 31, 2010. The song was produced by The-Dream and Tricky Stewart. Kardashian said that she was forced into doing the song by friends such as Ciara, Kanye West, and "Turn It Up" producer The-Dream. When asked if an album is in the works, Kardashian replied: "There's no album in the works or anything – just one song we did for Kourtney and Kim Take New York, and a video Hype Williams directed, half of the proceeds we're giving away to a cancer foundation, because The-Dream's and one of my parents passed away from cancer. It's just all having fun – with a good cause". Jim Farber, writing for the Daily News, called the song a "dead-brained piece of generic dance music, without a single distinguishing feature," and suggested that the single made Kardashian the "worst singer in the reality TV universe."
Kim Kardashian's 2010 earnings were the highest of any other reality star at $6 million.
A mainstream UK national newspaper, The Guardian, has commented on her ability to attract payments of up to US$10,000 from sponsors for each tweet that Kim Kardashian broadcasts, noting that she is "an American reality TV star whose sole talent lies in her large rump".
