In a smaller country, linguistic or cultural community, a figure will be less likely to gain a broader celebrity. Shakira and Daddy Yankee were known largely in the Spanish-speaking world before becoming popular in English-speaking communities, by performing English language songs.
Similarly, Spanish actors Penélope Cruz, Antonio Banderas, Elsa Pataki, Xoel Pamos and Javier Bardem who were country-level celebrities in their native Spain, were able to become global celebrities only after they became Hollywood actors in English-speaking films.