In some places, someone that somehow achieves a small amount of transient fame through hype or mass media, is stereotyped as a B-grade celebrity. Often the stereotype extends to someone that falls short of mainstream or persistent fame but seeks to extend or exploit it.In the 20th Century, the insatiable public fascination for celebrities and appetite for celebrity gossip has seen the rise of the gossip columnist, tabloid, paparazzi and celebrity blogging.
